SEO & Digital Growth

Influencer Marketing

The wrong creator wastes budget and can hurt trust in your brand. We find and vet creators who fit your audience, manage briefs and agreements, and track what each collaboration contributes.

Discuss your projectPlan a creator campaign

Creator campaigns that fit your brand and audience

Follower counts say little about whether a creator's audience will care about your product. We look for creators whose audience, values and style fit your brand, check engagement quality for signs of bought followers, then handle outreach, briefs, agreements and content review. Campaigns can use smaller creators with focused niche audiences, larger creators for reach, or a mix. Each collaboration is tracked with its own links and codes, so you can see what it contributed.

AI-assisted, expert-led influencer marketing

How AI assists

  • Screens large creator lists for audience fit, topic relevance and content style before a specialist reviews them.
  • Flags unusual follower growth or engagement patterns that can point to bought followers.
  • Drafts outreach messages and campaign briefs from your approved key messages for a person to edit.
  • Combines tracking links, codes and platform stats into a per-creator summary after each campaign.

What our experts own

  • Specialists build the final shortlist and review past content for brand-safety concerns.
  • You approve every creator, fee, agreement and post before it goes live.
  • A person sends every outreach message and handles negotiation and the creator relationship.
  • Specialists check that sponsorship is clearly disclosed under the advertising rules in your markets.

Who asks us for creator campaigns

Choosing creators on follower count alone can spend your budget on the wrong audience, and a sponsored post without a clear label can put your brand in breach of advertising rules.

  • Consumer brands launching products that are easier to show in use than describe
  • Marketing teams already sending free products to creators with no agreements or tracking
  • Brands moving from scattered one-off posts to a long-term ambassador program

How a creator campaign moves

Illustrative campaign path; approvers, timing and disclosure rules depend on your creators and markets.

  1. Brief

    Goal, audience, key messages, budget range and claims to avoid set out before any outreach.

  2. Shortlist & vetting

    AI screens candidate lists; a specialist checks audience fit, past sponsorships and brand-safety concerns.

  3. Agreements & disclosure

    Deliverables, dates, fees, usage rights and the exact disclosure wording written into each agreement.

    Checkpoint: You sign off terms and disclosure

  4. Content approval

    Creator drafts reviewed against the brief for product claims and a visible ad label.

    Checkpoint: You approve every post before publishing

  5. Publishing

    Creators post on agreed dates; live posts are checked for the label, the right link and problem comments.

  6. Measurement

    Tracked clicks, codes and sales compared across creators, with a rebook or replace call for each.

When something fails: If a live post lacks its label or makes an unapproved claim, we ask the creator to correct it and tell you.

What you receive

Influencer marketing services

  • Creator discovery & vetting

    Creators matched to your audience, values and budget, with engagement quality and past content checked for fake followers and brand-safety risks.

  • Campaign strategy & briefs

    Goals, key messages, content guidelines and dates in a brief that still leaves creators room to speak in their own voice.

  • Outreach & agreements

    Contacting creators, negotiating fees and usage rights, and agreements that spell out deliverables, dates and disclosure.

  • Content review

    Drafts checked for accuracy, brand fit and clear sponsorship disclosure before you approve them for publishing.

  • Tracking & reporting

    Unique links, UTM tags and discount codes for each creator, combined with platform stats in a report on reach, clicks, sales and cost.

  • Ambassador programs

    Long-term creator relationships and ambassador programs for brands that want recurring content rather than one-off posts.

Typical creator campaign requests

Typical scenarios we scope, not client case studies.

  • A promising creator with odd follower spikes

    A creator on the shortlist shows sudden follower jumps and generic comments. We compare growth and engagement patterns, ask the creator for audience insights from their platform dashboard, and suggest a replacement if the audience doesn't hold up.

  • Reusing creator videos in paid ads

    A brand wants to run a creator's video in its own ads. We negotiate usage rights, duration and ad permissions in the agreement up front, and check those terms before the clip is handed to whoever runs your ads.

  • Practitioners instead of lifestyle creators

    A software company wants respected practitioners to review its tool on YouTube or LinkedIn. We find people whose audience works in that field, brief them on the product without scripting their opinion, and make the sponsorship clear in every post.

How an influencer campaign runs

  1. 01

    Discover

    Agree goals, audience and budget, then research and vet creators. You receive a shortlist with the reasoning behind each pick.

  2. 02

    Brief & agree

    Outreach, negotiation and agreements covering deliverables, usage rights, dates and disclosure, all approved by you.

  3. 03

    Create & publish

    Creators produce content to the brief, we review drafts, you approve them, and we check posts and comments once they are live.

  4. 04

    Measure

    A per-creator report on reach, clicks, sales and cost, with recommendations for the next campaign or an ambassador program.

What creator campaigns don't include

  • Your own brand accounts, posting calendar and community replies are run under Social Media Marketing; this service works through creators' channels.
  • Running paid ads with creator content is set up under Social Media Marketing or Google Ads & PPC, once usage rights allow it.
  • Bought followers, paid fake reviews and engagement swaps are never part of a campaign; creators showing those signs leave the shortlist.
  • We draft agreements for your approval, but legal review of contracts, usage rights and exclusivity stays with your own lawyer or legal team.

How creator campaigns connect to your site and data

  • Campaign landing pages

    Creator traffic lands on mobile pages that match the post's promise, with a clear offer and fast loading, designed and tested by our team.

  • Tracking tested before launch

    Links, codes, UTM tags and conversion events are tested before posts go live, so sales and sign-ups are credited to the right creator.

  • Monitoring while posts are live

    We check comments and mentions on an agreed schedule during the campaign and escalate problems, such as misleading claims or negative reactions, to you.

  • Ongoing improvement

    Each report compares creators, formats and offers, so the next campaign or ambassador program builds on what worked.

FAQ

Frequently asked questions

Should we work with micro or macro influencers?

It depends on the goal. Smaller creators often have close relationships with focused niche audiences, while larger creators bring reach and awareness. Many campaigns use a mix. We recommend a split once we know your audience, budget and what the campaign needs to achieve.

How much does influencer marketing cost?

Costs depend on the creator's audience size, platform, content format, usage rights and exclusivity. We work within the budget you set, negotiate fees on your behalf, and show the expected cost for each creator before you approve anything.

How do you measure influencer campaign results?

Each creator gets unique tracking links, UTM tags and, where it fits, a discount code. We combine these with platform stats and your sales or lead data. Attribution is never perfect, because some people buy later or on another device, so reports show tracked results separately from our reading of the wider effect.

How do you handle sponsorship disclosure?

Disclosure requirements go into every brief and agreement, and we check drafts and live posts for clear labels such as #ad or the platform's branded-content tag. Rules differ by country, so we follow the guidance for your markets and flag anything your legal team should review.

View all case studies
View all projects
View all articles

Looking for creators who fit your brand?

Tell us about your product, audience and budget on WhatsApp or through the contact form. We'll suggest a campaign shape and the creator types worth considering.

Discuss your projectChat on WhatsApp