Software & App Development

Shopify & WooCommerce Development

Custom Shopify and WooCommerce stores, themes and integrations built around a fast, reliable checkout. AI-assisted development, designer-led shopping journeys and order flows tested before release.

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Who we build stores for

Your store loses sales or staff time somewhere between the product page and the warehouse: a slow theme, a confusing checkout, or stock and orders fixed by hand.

  • Merchants outgrowing a starter theme or moving off an older store platform
  • Wholesale sellers needing customer-specific prices, order minimums or payment terms
  • Teams re-keying online orders into an ERP, warehouse or accounting system

Online stores that fit how you sell

An online store only works when everything works together: product pages, cart, checkout, payments, shipping, taxes and the systems behind them. We build custom Shopify themes and apps, WooCommerce stores and plugins, and the integrations that keep stock, orders and customer data in sync. AI agents help write theme code, migration scripts and test cases. Engineers own the platform choice, checkout and payment logic, and data migration, and QA tests real order flows before changes reach your customers.

AI-assisted, expert-led store development

How AI assists

  • Writing Liquid sections, WooCommerce templates and plugin code from scoped tasks
  • Drafting migration scripts and checking mapped products, customers and orders for gaps
  • Generating test cases for discounts, shipping rules, taxes and payment outcomes
  • Producing layout variations for product and collection pages for designers to refine

What our experts own

  • Engineers recommend Shopify or WooCommerce and decide which apps, plugins and custom code you need
  • Engineers own checkout, payment and webhook logic, and how stock and orders sync with other systems
  • Designers own product discovery, cart and checkout journeys, mobile usability and accessibility
  • QA places test orders covering payments, refunds, discounts, shipping, taxes and order emails

What you receive

What we deliver for your store

  • Custom Shopify theme

    A Liquid theme built from your designs, with sections and blocks your team can rearrange in the theme editor without code.

  • WooCommerce store and plugins

    WordPress-based stores with custom templates and plugins, where you control the hosting, data and extensions.

  • Payments and checkout

    Stripe, PayPal or local payment gateways, multiple currencies and checkout flows where card data stays with the payment provider.

  • Inventory and order integrations

    Stock, order and customer sync with your ERP, warehouse, accounting or POS system, with retries and alerts when a sync fails.

  • Store migration

    Products, variants, customers, order history and content moved from platforms such as Magento, BigCommerce or Wix, with redirects from old URLs.

  • Marketing and analytics setup

    Email and review apps such as Klaviyo, conversion tracking and product feeds for Google Shopping, connected and tested.

Choose the store platform around your operations

  • Shopify development

    Themes and editable sections, apps and business-system integrations within the capabilities of your Shopify plan. Confirm checkout, wholesale and subscription requirements against your actual account and chosen apps before work begins.

  • WooCommerce development

    WordPress themes, WooCommerce extensions and custom integrations on hosting you control. Scope plugin compatibility, backups, updates and operational ownership alongside the storefront; custom behavior also creates maintenance work.

How an order moves from cart to customer

Typical order path for a store with ERP sync; your apps, gateways and rules change the details.

  1. Cart

    Stock, prices and discount rules are checked as the shopper adds items and enters codes.

  2. Checkout

    Shipping rates and taxes are calculated for the shopper's address, market and currency.

  3. Payment

    The gateway collects card details itself and reports the payment as approved, declined or awaiting verification.

    Checkpoint: Flagged orders held for staff review

  4. Order webhook

    The platform sends an order event; the handler records it once, even if it arrives twice.

    Checkpoint: Order total matched to the payment

  5. Fulfillment and ERP

    The order goes to the warehouse, ERP or accounting system, and stock updates across sales channels.

  6. Customer email

    Confirmation, shipping and refund emails go out with the right order details and tracking link.

When something fails: Missed webhooks are caught by a scheduled check against payments; failed ERP syncs stay queued for retry, and your team is alerted.

Typical store requests

Typical scenarios we scope, not client case studies.

  • Wholesale prices alongside retail

    A brand sells to consumers online and takes wholesale orders by email. We would add approved trade accounts with their own price lists, order minimums and invoice payment where the platform supports it, keeping retail checkout unchanged.

  • Orders typed into the ERP by hand

    Staff copy each online order into the ERP and adjust stock by hand, so popular items oversell. We would connect the store to the ERP through order webhooks, sync stock back, and alert someone when a record fails to post.

  • Shoppers leaving at the shipping step

    Analytics show phone shoppers leaving at the shipping step, where unexpected costs first appear. We would show shipping estimates on product and cart pages, review the shipping options offered, and test the flow on real phones.

How a store project runs

  1. 01

    Discovery and platform choice

    We review your catalog, markets, operations and integrations, recommend Shopify or WooCommerce, and agree the scope and AI tool access.

  2. 02

    Design the shopping journey

    Designers prototype the home, collection, product, cart and checkout experience on mobile and desktop for your review.

  3. 03

    Build, migrate and test

    Agents implement scoped theme and integration tasks, engineers review each change, and QA runs test orders across payment, shipping and tax rules.

  4. 04

    Launch and optimize

    A controlled go-live with redirects, tracking and monitoring in place, then ongoing improvements based on analytics and customer behavior.

Two ways to work with AI tools

Choose where AI coding agents may process your code while we build. The engineering standard is the same either way.

Not sure? We'll recommend one during scoping. Compare AI delivery options

Design, QA and operations for your store

  • Shopping journeys by design

    Designers shape product discovery, product pages, cart and checkout around how your customers buy, mobile first, and refine them using analytics and real customer behavior.

  • Order-flow testing

    QA tests what makes or loses sales: payments, refunds, discount combinations, shipping rules, taxes and order emails, with regression checks before theme or app updates go live.

  • Controlled releases and alerts

    Theme changes are previewed and published in a controlled way, and integrations get logging and alerting, so a failed sync or payment webhook is flagged instead of going unnoticed.

  • Seasonal and ongoing support

    We can handle app and plugin updates, security patches, campaign pages and peak-season preparation, on terms agreed in a support plan.

What a store project leaves out

  • Ongoing marketing, from ad and email campaigns to search rankings, is separate from connecting the tools — see Google Ads & PPC, Email Marketing or Search Engine Optimization.
  • Multi-vendor marketplaces and booking platforms are usually custom builds — see Web Design & Development, with Stripe Integration for payouts.
  • Shopify's checkout can only be changed as far as your Shopify plan allows; we confirm what's possible before design starts.
  • If your own developers will build it, a redesign of product and collection pages is available on its own — see Figma & Visual Design.

FAQ

Frequently asked questions

Shopify or WooCommerce: which is better for my business?

Shopify suits merchants who want hosting, security updates and checkout handled by the platform, with apps for extra features. WooCommerce suits businesses that want full control of hosting, data and custom functionality and can maintain a WordPress site. We compare both against your catalog, markets, integrations and budget before recommending one.

Can you migrate our existing store?

Yes. We move products, variants, customers, order history, content and images from Magento, BigCommerce, Wix or a custom platform. Before go-live, we compare record counts and samples with the source, test customer logins and orders, and redirect old URLs to help preserve search traffic.

Do you set up payments, shipping and taxes?

Yes. We configure payment providers, shipping zones and rates, tax settings and currencies for the markets you sell in, then check each combination with test orders. We set up the rules in your store; tax and legal obligations remain your decision, ideally with advice from your accountant.

Do AI tools get access to our store or customer data?

Coding agents work on theme and integration code, using test data instead of real customer records wherever possible. We keep store admin and payment credentials out of AI tools. With Private / Local AI Engineering, models run in an agreed, isolated environment; with Claude Code / OpenAI Codex Engineering, commercial agents work under account terms and access we agree in advance.

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Ready to build or improve your store?

Tell us about your products, platform and integrations. We'll recommend the right setup and development package, then send a proposal with scope and pricing.

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