SEO & Digital Growth
Google Ads & PPC
Ad budgets drain quickly when tracking, targeting or landing pages are off. We plan, build and manage Google Ads and paid social campaigns, with tracking verified first and every budget approved by you.
Paid campaigns built on clean tracking
Many ad accounts spend on broad keywords, count conversions that are not real, or send clicks to pages that do not match the ad. We audit or build your account, verify conversion tracking, research keywords and negative keywords, write and test ads, and manage bids and budgets in Google Ads, with Meta and LinkedIn campaigns where they fit. It suits businesses starting paid search and teams whose current account needs a clear structure and honest reporting.
AI-assisted, expert-led PPC management
How AI assists
- Groups keywords and search-term reports by intent and suggests negative keywords for a specialist to approve.
- Drafts headline and description variations for responsive search ads and structured ad tests.
- Analyzes results by campaign, device, location and time of day to flag wasted spend and anomalies.
- Writes first-draft performance summaries from account and analytics data for a specialist to check.
What our experts own
- You approve budgets and spending limits; specialists decide structure, bidding and targeting.
- Specialists review every ad for accuracy, brand voice and platform policy before it runs.
- Specialists decide when automated bidding or broad match fits, and keep checking the searches it triggers.
- Engineers and QA verify conversion tracking and landing pages before any spend goes live.
Whose ad accounts we take on
You can see what the account spends each month, but not which searches, campaigns or landing pages bring in customers, so every budget decision is a guess.
- Owners running Google Ads themselves on the platform's default recommendations
- Teams inheriting an ad account from a previous agency or employee
- Online stores where a handful of products absorb most Shopping or Performance Max spend
From ad click to bidding signal
Illustrative tracking path for a lead form; your conversion actions and tools may differ.
Ad click
Auto-tagging adds a click ID; redirects and URL rules are checked so it reaches the page.
Landing page
The page repeats the ad's offer and stores the click ID in line with the visitor's consent.
Conversion event
A completed form, call or purchase fires one event, not on reloads or repeat submissions.
Validation
Test conversions traced in Tag Assistant and Google Ads diagnostics, then matched to real form entries.
Checkpoint: QA sign-off before campaigns spend
Import to Google Ads
Validated actions set as primary conversions; CRM-qualified leads and sales can be imported later.
Bidding signal
Automated bidding optimizes toward primary actions; a specialist reviews search terms and cost per conversion.
Checkpoint: Targets agreed with you before changes
When something fails: If conversions suddenly stop after a site release, we check the tag before touching bids and agree with you whether to pause spend.
What you receive
PPC management services
Account audit & structure
A review of campaigns, keywords, search terms, tracking and spend, and a clear structure for new or rebuilt accounts.
Search campaigns
Keyword research, match types, negative keyword lists and responsive search ads for people already searching for what you offer.
Shopping & Performance Max
Product feeds cleaned up in Merchant Center, then Shopping or Performance Max campaigns with asset groups and exclusions set deliberately.
Display, YouTube & remarketing
Display and YouTube campaigns for awareness, and remarketing to people who visited your site, with frequency limits and placement exclusions.
Landing pages
Pages designed to match ad intent, built for mobile and speed, and tested on headlines, layout and calls to action.
Tracking & reporting
Conversions set up and tested in Google Ads, GA4 and Tag Manager, with reports on cost per conversion and return on ad spend.
Typical PPC requests
Typical scenarios we scope, not client case studies.
Page views counted as leads
An account reports plenty of conversions while sales sees few new leads. We check what is being counted, make the completed form submission the primary conversion, and test it end to end before automated bidding relies on it.
Ads showing for the wrong searches
A local service business finds its ads appearing for job seekers and DIY searches. We review the search-term report, add negative keywords and tighter match types, and rewrite ads so they say plainly what you offer.
An inherited account nobody understands
A team takes over an account with overlapping campaigns, mixed keyword themes and no notes on past changes. We audit the structure, propose a simpler layout and rebuild in stages, keeping useful conversion history where we can.
How we manage your campaigns
- 01
Audit & research
Account and tracking audit, competitor and keyword research, and agreed goals such as a target cost per lead or sale.
- 02
Set up & verify
Campaign structure, ads, audiences and landing pages built, and conversion tracking tested end to end before any spend.
- 03
Launch
Campaigns go live within the budget you approve, with close monitoring while the platforms' automated bidding gathers data.
- 04
Optimize & report
Search-term reviews, ad tests, and bid and budget changes, plus a monthly report and review call.
What PPC management doesn't include
- Organic rankings, technical site fixes and local listings are Search Engine Optimization work, which can run alongside paid search.
- Site-wide GA4 setup, dashboards beyond ad reporting and cross-channel attribution are covered by Analytics & Reporting.
- Organic social, community management and TikTok ads are handled under Social Media Marketing.
- Redesigning your wider site is separate design work, available on its own through Figma & Visual Design or Web Design & Development.
How ads connect to UX, QA and site performance
Landing page UX
Designers match each landing page to the ad's promise and audience, so the page answers the search that triggered the click.
Tracking QA
Tags, conversion events and consent settings are tested before launch and after site changes, so automated bidding is not based on broken data.
Page speed and availability
Engineers fix slow landing pages, and automated monitoring flags pages that break or go offline while ads are running.
Ongoing optimization
Regular search-term reviews, ad tests and budget checks, with a monthly review where changes are agreed against your goals.
FAQ
Frequently asked questions
How much should we spend on Google Ads?
It depends on your market, keyword costs and goals. We estimate a starting budget from keyword research and your target cost per lead or sale, run it as a test, and adjust once real conversion data arrives. You approve every budget change.
How quickly can campaigns go live?
Once access, tracking and landing pages are ready, a simple search campaign is quick to launch. Accounts that need new landing pages, product feeds or tracking fixes take longer. After the audit you get a launch plan with each step and what we need from you.
Do you use AI to write ads or set bids?
AI drafts ad variations and analyzes search terms, and the platforms' own automated bidding is often part of the setup. Specialists review every ad before it runs, decide which automation to use and check its results, so decisions about your budget are never left to automation alone.
Do you require a long-term contract?
Terms are agreed per engagement before work starts. You can begin with a one-off account audit or setup and move to ongoing management if it makes sense. Notice periods, reporting and fees are set out up front.
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Want to see where your ad budget goes?
Share your goals and current account on WhatsApp or through the contact form. We'll suggest whether to start with an audit, a rebuild or a new campaign.